Yesterday, we were in TK Maxx, as one of my yoga teachers had found Manduka Eko Lite mats in her local one, for a third of the usual price, and I needed a new mat.
As my luck goes, they didn’t have them, so I was good to leave. My wife however went looking to see if there was any shorts she could get for our upcoming trip to Cambodia.
While she was browsing I was randomly wandering round the store, not looking at things, and that’s when I noticed that the majority of the people were raking through the rails like zombies on autopilot, and that’s when it struck me. They’re not looking for something they need, they’re looking till they SEE SOMETHING THEY WANT.
It’s almost like people are conditioned to buy to justify their existence.
“What did you do at the weekend?”
“I bought xxxx. What about you?”
“Oh, I bought YYY”
Work, shop, sleep, repeat.